2. Site-Specific
AdWords: if you pay attention to the AdSense units you will see that most of
them have a link titled “Advertise on this site”. This feature enables AdWords
advertisers to create customized ads that will be displayed only on specific
websites. Those ads work on a CPM (cost per 1000 impressions) rather than a CPC
(cost per click) basis, but they can generate a good amount of much targeted
traffic since you will be in control of where the ad will be displayed and of
the message. You can get even better results if you use some creativity when designing
the ads, click here for some examples.3. Stumble upon Ads: Stumble
Upon is a very innovative social bookmarking site that allows users to discover
great websites by using a browser toolbar. When the user clicks on “Stumble” he
will be delivered a website that people with similar interested rated
positively. The user is also able to give positive and negative ratings to any
website that he visits on the Internet. Stumble upon also offers advertising
campaigns, called stumble upon Ads, where you can deliver your website directly
to those “Stumbles”. It costs $0.05 per page delivered, but since the websites
that appear on Stumble Upon usually have a high quality it is very likely that
part of that paid traffic will convert into regular readers.
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