Some time ago I wrote
an article titled “Are you marketing your blog?” where I argued that there is a
myth around the Internet that bloggers and webmasters should not spend money on
advertising. The myth comes in great extent from the success stories of people
that managed to create popular websites without spending a dime on advertising
or other paid promotion techniques.The reality is that
most of those successful websites were pioneers on their niche, hence why they
became popular without spending money on advertising. Nowadays the market is
crowded and you have thousands of websites and blogs even for small segments.
As a consequence paid promotional techniques are becoming an important factor
of any successful marketing strategy.Below you will find 7
ways to promote your website or blog with a bit of money. You can use them to
generate raw traffic, improve your search engine rankings, and gain visibility
on your niche and so on. Despite the initial investment most of those techniques
will pay off on the short to medium term. If you are expecting to make money
with your website there is no reason to assume that you will not need to spend
some as well, right?
- AdWords: Google make billions of dollars every year from the AdWords-AdSense combo. Why is that? Because they work. Adwords is probably the most efficient method to generated raw traffic for your website. In order to get started you should create an account, add lots (by lots I mean hundreds if not thousands) of keywords that are related your site and set the maximum Pay-per-Click rate at $0.01. After that raise the rate by $0.01 every week or so until you start getting the desired amount of daily clicks. Notice that at lower bids the keywords will be reported as “Inactive for Search”. Do not worry about it, it just means that your ads will not appear on the search network (Google’s search results), but they will appear on the content network (websites of people that use AdSense).
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